hello, 你好,

soph 🇺🇸+ fei 🇨🇳 = sophfei

SOPHIA LI is a New York-based journalist and video director. Her focus lies in authentic, innovative digital storytelling and reporting for media outlets, editorial, and brands.

She is the former Entertainment Media Editor at where she worked on creating and launching VOGUE's social and digital voice.

Sophia grew up between four U.S. states and two countries as a child and is still constantly on the road.

Her mission is to humanize a story, product, or character through immersive storytelling and conscious content.